Content is a critical part of a successful digital marketing strategy. Content that delivers value builds a solid foundation for a website’s ongoing SEO effort. Follow these effective content marketing strategies created for businesses to increase SEO ranking, raise brand awareness, and boost website search visibility.
Top 8 Impactful SEO Content Marketing Strategies to Increase Organic Keyword Ranking
#1. Create an SEO Content Marketing Editorial Calendar
Stay organized with a content upload schedule to avoid constantly playing catch-up with the content update. Make an SEO content editorial calendar, and strategize new content for the week or month ahead. The editorial calendar does not have to be anything elaborate. It should be a structured schedule that tells you when to produce and upload content.
How to Create an SEO Editorial Content Calendar in 4 Steps
Step 1: Set Realistic SEO Content Marketing Goals
In the introduction guide to SEO content marketing, we discussed creating content around a marketing goal. The objective is to define a clear purpose of what to achieve and how to market content to improve user experience and visitor engagement.
Step 2: Brainstorm New Content Topics
Brainstorm a list of ideas and topics to cover. Plan them into the editorial content calendar, then elaborate on the details and get the first draft of writing done according to schedule. Consistency is the key here.
[elementor-template id=”675″]
Step 3: Optimize SEO Content
Keyword-optimized quality content improves website ranking. Leverage tools like Semrush to uncover relevant high search volume keywords and lucrative long-tail keywords, or keyword-containing search phrases, effectively increases organic search visibility.
[elementor-template id=”981″]
Step 4: Sync Editorial Content Calendar with Social Media Schedule
Sync the editorial content calendar with your social media posting schedule. Use tools like Hootsuite to plan, organize, track, analyze, and schedule social posts across multiple social media apps on a single platform.
[elementor-template id=”984″]
#2. Improve SEO Content Marketing User Experience and Readability
Create content with the end-user in mind. Think from your audience’s perspective, who will be consuming the content. The goal is to cater the content’s language, persona, layout, and purpose to meet your ICP or ideal customer profile’s needs and preferences.
Learn more about how to improve SEO content marketing with better user experience and readability.
Top 3 SEO Content Strategy and Optimization Tips to Improve Website User Experience
Strategy 1: Enhance the Content Flow
Focus content creation on improving the user experience of a website’s landing pages Make sure content flows in a logical order and has clear call-to-actions while avoiding an overly busy webpage layout.
Strategy 2: Choose a Writing Style
Depending on your niche, consider what writing style is appropriate and receptive to your target audience. Will it be simple terminologies, or will your audience prefer thoroughly researched scholarly articles?
Strategy 3: Improve the Content Format
The format of the content impacts readability. Long blocks of text do not always work in favor of increasing visitor engagement. Instead, try structuring the content in shorter paragraphs with large H1, H2, H3 headings and plenty of white space to give ample visual breaks.
Learn more about how to use H headings in our technical SEO content strategy guide.
#3. Improve SEO Content Visitor Engagement on the Website
A quick way to improve website visitor engagement is to include call-to-actions such as buttons and links on a landing page. These interactions increase pageviews and visitor time on site, simultaneously reducing bounce rate (meaning, a visitor leaves the website without taking any action.) Another effective method to improve user engagement on a website is to include plenty of relevant visuals to support written content to boost readers’ content consumption.
Here are examples of different content ideas to increase visitor engagement. Also, see our essential SEO content marketing idea checklist and learn how creative content marketing assets boost website visitor engagement.
15 Examples of Creative SEO Content Ideas to Increase Website Visitor Engagement
- Easy-to-understand infographics
- Statistical charts
- Visually appealing photos
- Animated GIFs
- Attention-grabbing memes
- “How-to” or “show-and-tell” videos
- Interactive apps
- Contest with rewards
- Polls
- Case studies with plenty of good examples
- Marketing materials such as white papers or ebooks
- User opinion surveys or questionnaires
- Podcasts
- Webinars
- Call-to-action elements
Advantages of Using Creative SEO Content
Incorporating diverse, creative, and interactive content ideas on a website encourages visitor engagement and reduces bounce rate. Interactive elements such as polls and visitor surveys are also insightful tools for customer data collection to analyze and better understand a target market for future content.
[elementor-template id=”977″]
#4. Strengthen SEO Content Writing
Good copywriting plays a significant role in improving user experience. Over the years, Google has placed a greater emphasis on intelligent search that better predicts user intent in search queries. That is why insightful content has become the most critical ingredient of a successful digital marketing strategy. The rule of thumb is to have clear and concise writing. Showcase your products or services with consistent, quality content that captures more website traffic.
Top 2 Strategies to Improve SEO Content Writing
Strategy #1: Improve SEO Content Readability
Having a second pair of eyes is a good idea when checking copywriting before making content live. Tools like Grammarly are useful for picking up spelling and grammar errors that Microsoft Word misses. Grammarly explains the mistakes, offers better word choices, and detects plagiarism.
[elementor-template id=”979″]
Strategy #2: Minimize the Use of Jargon
Minimize the use of jargon, and keep word choices to the point. Every industry has its own set of vocabulary. Sometimes it is inevitable to include them for the sake of accuracy. However, you can take an extra step to explain jargon in simple, mundane terms. Keeping content readable for everyone opens up more opportunities to capture diverse visitor demographics.
#5. Focus on SEO Content Writing Quality
Content quality is essential in establishing brand authority. What does it mean to have quality content on a website? The short answer is that the content solves a problem, answers a question, or provides adequate information that your target audience is looking for.
Refer to our complete checklist for SEO content marketing quality assessment.
Build Content Around User Search Intent to Improve SEO Content Writing Quality
Focus on creating quality website content that matches your target audience’s search intent. This means understanding what keywords prospects and clients use to look up your business online and how they phrase the search terms for the search queries. Focusing on user intent ultimately improves content searchability.
Also see our top SEO content marketing strategy guide to rank top positions in organic search results.
#6. Make SEO Content Marketing Memorable by Telling Your Own Story
Memorable content makes your business stand out from the competition and makes a website more impressionable. Include relevant experiences or examples when appropriate. Real-world examples and scenarios are always more relatable.
How to Tell Your Own Story and Make SEO Content Marketing Memorable
It takes effort to be consistently original. Create unique content that tells your story and separates you from competitors. The idea is to highlight the competitive edge and make the website stand out in a good way.
For example, think about a recent website you visited that made an impression. In what way was the content memorable?
Consider the following examples of memorable content.
Examples of Memorable SEO Content
- Authentic content that establishes authority.
- Spotlight the unique advantages and strengths of the brand, product, or service.
- Include attention-grabbing call-to-action.
#7. Build Brand Authority and Credibility with SEO Content Marketing
Creating authoritative expert content means taking the responsibility to verify and fact-check the information you put out. Having accurate facts and figures builds trust with the audience. Content creators should perform due diligence and verify the credibility of the content to the best of their abilities before putting it out on the internet.
Consider the following list to cross-check content credibility.
SEO Content Marketing Credibility Checklist
- If the content is primarily based on statistics, do you regularly check the accuracy of the data?
- Are you pulling from credible sources when referencing current events and research studies?
- Do you check multiple credible sources before concluding?
- Can you identify other reliable research from industry experts to support the content?
#8. Make Content Shareable on Social Media
Social media is a cost-efficient way to spread the word about an online business. Make the content visually appealing and one-click sharable through popular social media networks like the following platforms. Learn more about social media marketing from our complete social media strategy guide.
Top 6 Social Media Platforms for Business Websites
- Tiktok
- X (formerly known as Twitter)
[elementor-template id=”677″]
Leverage a Social Media Tool to Streamline Social Sharing
Consider using social media tools to automate, simplify, and streamline social media marketing and content sharing. Advanced social media tools like Hootsuite effectively share content across multiple social platforms in a single app. Hootsuite provides valuable visitor insights with its analytics function and uncovers essential user engagement and demographics data to optimize social media campaigns.
[elementor-template id=”1071″]
