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Introduction to SEO Content Marketing to Improve Search Engine Optimization and Increase Website Organic Traffic

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Introduction to SEO Content Marketing to Improve Search Engine Optimization and Increase Website Organic Traffic
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We often associate content with written words. In the SEO (Search Engine Optimization) world, content goes beyond text on a website and can include various vehicles that deliver messaging.

Examples of Engaging Content for SEO Content Marketing

  • Images
  • Videos
  • Infographics
  • Case studies
  • White papers
  • Customer reviews
  • Interactive elements
  • Webinars
  • Podcast

What is SEO Content Marketing?

SEO content marketing is a proactive digital marketing strategy that creates authoritative and engaging content to answer questions or solve a common dilemma.

Why is SEO Content Marketing Important?

To make SEO application successful, having relevant and insightful content is vital to a website’s long-term growth and visibility because content is a critical success driver for digital marketing. Good content is the groundwork for SEO, as it drives link building, social media marketing, and conversion rate. If there is one thing you can do right now to get better SEO results, it would be to create compelling content. Let’s discuss the fundamentals of SEO content marketing.

7 Fundamentals of SEO Content Marketing

7 Fundamentals of SEO Content Marketing
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#1. Create Content Around SEO Content Marketing Goals

Build content around marketing goals, and consider what actions visitors should take after browsing a landing page. Focus on creating content that provides an optimal user experience.

Examples of How to Create Content around Marketing Goals

Example 1:

Create content that encourages user interaction by building an interactive product learning page for consumer education. 

Example 2:

Record a short show-and-tell video or create a photo gallery to showcase products or services.

Example 3:

Create a call-to-action to encourage email sign-ups. 

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#2. Mix up Content Ideas to Improve Visitor Engagement

 Upgrading the visual content on a website is a quick way to improve user experience and engagement. Try the following content ideas to boost visitor engagement.

15 types of Content Ideas to Engage Visitor Interest

  • Easy-to-understand infographics
  • Statistical charts
  • Visually appealing photos
  • Animated GIFs
  • Attention-grabbing memes
  • “How-to” or “show-and-tell” videos
  • Interactive apps
  • Contest with rewards
  • Polls
  • Case studies with plenty of good examples
  • Marketing materials such as white papers or ebooks
  • User opinion surveys or questionnaires
  • Podcasts
  • Webinars
  • Call-to-action elements

Leverage design tools like Adobe Creative Cloud apps to quickly retouch photos, put together videos, create infographics, and get access to Adobe’s premium stock photo library.

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Best for Creatives, Photography, Design, Video.

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  • All-in-one creative suite of photography, video, design, and user experience tools.
  • Help businesses create, source, and publish content across devices.
  • Desktop and cloud applications such as Adobe Photoshop, InDesign, Premiere Rush, Illustrator, and much more.
  • Access to Adobe stock images, videos, and audio files.
  • Because the software is cloud-based, you will always receive the latest updated version at no additional cost.
  • One low monthly price to use 20+ Creative Cloud apps.
  • Adobe Creative Suite is the industry-standard design application bundle for graphics, visuals, and videography.

Adobe

Creative Cloud has the design tools to bring your ideas to life, with apps for everything from image compositing and photo editing to website design, digital painting, 3D, and augmented reality.
$ 89
99
/Month
Sign Up
Sign up on Amazon's website
  • All-in-one creative suite of photography, video, and design
  • Help businesses create, source, and publish content across devices
  • Apps such as Photoshop, InDesign, Premiere Rush, Illustrator
  • Access to Adobe stock images, videos, and audio files

#3. Create Original Content to Improve SEO Content Marketing

What makes a website impressionable? Content quality influences visitors’ decision to continue browsing and become a potential customer or leave the website. Make a solid first impression by delivering original, informative, and helpful content. 

2 Tips on Writing Original Content that Improves SEO

Tip 1:

Stay away from plagiarism because it can be penalized by Google search algorithm and triggers potential copyright infringement issues. When Google discredits a website, it will have a challenging time recuperating. It’s simply not worth it.

Tip 2:

Increase visitor engagement with thought-provoking original content ideas. Make call-to-actions stand out with creative visuals. Inspire visitors to think further and beyond the context of the content.

#4. Simplify SEO Content Marketing

Word choice, landing page format, and design matter in content presentation. Visitors have less patience when browsing a webpage that’s difficult to read or visually unappealing. Bounce rate (visitors leaving the website without taking action) increases when landing page content is monotonous or challenging to navigate.

Here are a few tips to quickly enhance content readability while scaling SEO ranking.

5 Quick Ways to Simplify SEO Content Marketing

5 Quick Ways to Simplify SEO Content Marketing
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  1. Avoid excessive jargon, and always include explanations when using industry-specific terminologies.
  2. Use H1, H2, and H3 headings to make content easier to skim. Learn more about how to use H headings and implement technical SEO Content strategies to improve SEO.
  3. Break long blocks of text into paragraphs.
  4. Incorporate bullet points for better organization.
  5. Include adequate white space for visual separation.

#5. Optimize SEO Content Marketing with Keyword Research

Visitor demographics from Google Analytics reports can reveal a great deal about a website’s traffic. Pay attention to the analytics data and examine how existing customers and prospects navigate your website. Learn more about SEO link building and how to increase backlinks while boosting website domain authority organically.

Also, use keyword research tools like Semrush to uncover the most lucrative keywords visitors use to look up products or services related to your business online.

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Best for SEO Marketing.

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  • Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
  • Audit webpages and suggest ideas to improve landing page health and SEO performance.
  • Optimize a website for local searches to increase local customer traffic.
  • Track daily changes of keywords important to marketing.
  • Find unexploited opportunities to strengthen website backlink profile.
  • Uncover all the keywords and content in competitors’ SEO strategies.
  • Track hundreds of relevant keywords and their Google rankings on a daily basis.
  • Easily research keywords that have search volume relevant to any blog or website.
  • Page-by-page SEO analysis to consistently improve organic SEO rankings.

Semrush

SEO, PPC, and research tools.
$ 117
33
/Month
Sign Up
Sign up on Semrush's website.
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report

#6. Build Brand Awareness with Social Media Content Sharing

Compelling content also improves brand-building efforts. Utilize social media platforms to promote website content and increase brand awareness. Encourage visitors to respond to call-to-actions such as “like,” “share,” “buy now,” or “sign up.”

Learn more in our complete social media strategy guide.

Make the content-sharing experience quick and easy for visitors. Add one-click share buttons on your website to encourage social media interactions. Take advantage of social media tools like Hootsuite to better manage and schedule social posts across multiple platforms and boost your brand’s social media presence. 

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Best for Social Media Marketing.

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  • Managed your social media accounts all in one place
  • Create and schedule posts across all social media platforms
  • Easily plan upcoming campaigns
  • Stay on top on incoming message from all the social platforms
  • Analyze your results and measure your social media engagement across all platforms
  • Schedule marketing posts from a conveniently managed platform across Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Analyze social post engagements through one dashboard.
  • Ability to plan ahead for any upcoming marketing campaign.

Hootsuite

Manage all of your social media in one place.
$ 99 /Month
Sign Up
Sign up on Hootsuite's website.
  • Unlimited post scheduling
  • Best time to post recommendations
  • Hashtag generator
  • Custom analytics and reports

#7. Keep Your Website Content Up-to-Date to Improve SEO Content Marketing

Keep your website content up-to-date, but refrain from using filler content for the sake of putting out something new. Low-quality content hurts SEO ranking. Instead, start an SEO editorial calendar to help you create meaningful and engaging content on a regular basis.

Learn more about creating an SEO editorial calendar with impactful SEO content marketing strategy.

SEO Content Marketing Success Requires a Consistent and Steady Progress

SEO success is built on long-term effort. There is no fast track to guarantee overnight fame. Keep up with good content optimization practices, and you will find the best path forward for your online business.

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