Social media has become a critical channel of marketing outreach for businesses to build brand awareness. With the proper planning, strategies, and tools, social media helps businesses acquire new prospects and nurture existing customers in a cost-effective way. Let’s talk about social media strategies for businesses to build strong brand awareness and increase online presence.
Top 6 Effective Social Media Marketing Strategies for Businesses to Build Social Media Brand Awareness
#1. Leverage Social Media Marketing for Customer Nurturing
Social media marketing effectively engages and nurtures customers while building brand loyalty. Leverage social media channels as an extension of your website to connect with prospects and customers in real time.
Offer Exceptional Customer Service with Social Media Marketing
Equip the customer service team to answer questions and comments on social media channels like LinkedIn. Treat these inquiries with the same professionalism as any other form of customer service request.
Encourage Happy Customers to Share Their Personal Experiences on Social Media
Positive customer feedbacks are invaluable to strengthening brand image. Encourage happy and satisfied customers to share their experiences. Use creative ways to ask for customer reviews, such as hosting a contest and asking fans to post photos from their most recent purchases.
Focus on Creating Customer Loyalty with Social Media Marketing
Building a solid brand image and creating trust is vital to customer loyalty. If the brand supports a positive social cause, rallying the mission and vision around these topics further elevates the brand value.
#2. Capture New Opportunities Through Social Media Marketing Promotions
Engage social media followers with product updates, promotions, and rewards. Running promotions on social media pages are excellent ways to capture new opportunities.
Be Creative with Social Media Marketing Campaigns
Get creative with the social media campaigns. There are endless ways to present promotions to prospects and customers. Keep followers engaged and drive traffic from social media following to your website.
Examples of Creative Social Media Marketing Campaigns
- Tease new product releases.
- Publish sneak-peek videos.
- Release new product demos.
- Run a contest with a prize for social media followers.
- Post coupon codes.
- Blast email campaigns with exclusive offers.
- Announce sales across multiple platforms.
#3 Deliver Exceptional User Experience Through Social Media Marketing Engagement
Deliver exceptional user experience to prospects and customers by providing outstanding customer service, even in day-to-day social media interactions. Leverage social media platforms to let followers know that you value their constructive comments and take their opinions seriously.
Actively Listen to Feedback on Social Media
Promptly address follower questions and concerns one-on-one. Invite customers to discuss the issue further with a customer service representative via direct message or email through the website. Keep a friendly, approachable, and helpful attitude.
Be Receptive to Both Positive and Negative Comments on Social Media
Compliments or complaints alike need to be addressed in an equally responsible manner. Avoid having selective hearing within your online community because a brand’s attitude and response on a public platform are detrimental to its brand image and reputation online.
#4. Plan Strategic Social Media Post Timing
It is tempting to post as frequently as possible on social media to reach more potential customers. A better strategy is to base social media post timing on analytics data and uncover what works for your business.
Post Timing Matters in Social Media Marketing
Initially, posting on social media starts with a random schedule. As more data accumulates, it is a good idea to re-evaluate and identify the best post-timing strategy for each social media platform. Keep refining the process by consistently referring back to the analytics data to maximize results.
Example of Strategic Social Media Post Timing
For example, if a restaurant promotes a new menu on social media, planning location-enabled photos around peak activity hours, like lunch breaks or dinner time, increases local search traffic.
Leverage First-Party Google Analytics Data for Social Media Post Timing
When and how often to post on social media platforms impact the overall success of social media campaigns. This is where the analytics data comes in handy. The best time to post on social media is accurately predicted with first-hand website data. It is most effective to track your own data through Google Analytics and social media tools like Hootsuite to obtain accurate information on visitor peak activities and plan out social media posts accordingly.
#5. Leverage Analytics Data to Improve Social Media Marketing Strategy
Analytics data influences social media strategies. Use analytics data about your customer’s browsing preferences and trends when planning social media posts.
Explore In-App Social Media Analytics Data
Social media platforms like LinkedIn and Facebook provide their own backend real-time visitor data and break down user engagement by demographics.
Leverage Google Analytics Reports
Make good use of analytic reports from Google Analytics to identify the peak hours that your customers are online and browsing. Plan posts around their active schedules to increase exposure.
Use Advanced Social Media Analytics Data
Use advanced social media management tools like Hootsuite to gain additional insights into market trends, uncover unique customer browsing habits, and spot patterns to improve the overall social media strategy and increase brand awareness.
#6. Customize Social Media Marketing Strategies
There is no one size fits all solution for digital marketing or social media strategies. How brands share content should be customized to fit different social media platforms and their unique set of audiences to maximize market reach.
Example of How to Customize Social Media Strategy
- Short and concise messages are most suitable for X (formerly known as Twitter).
- Longer post descriptions and image carousels work better on Facebook and Instagram.
- Image-rich content receives a better response on Pinterest.
- Detailed statistical infographics get better engagement on LinkedIn.
3 Examples of How to Tailor Social Media Strategy for Different Social Media Platforms
Facebook:
More than two-thirds of Facebook users are mobile, so choose mobile-friendly visuals like eye-catching photos or short videos.
X (Formerly Known as Twitter):
X is most effective for short messaging on real-time news and statistics updates. X reported that posts with images receive 35% more reposts compared to text-only content.
LinkedIn:
Infographics work well on LinkedIn with lengthy descriptions. Use keyword-optimized LinkedIn posts to maximize search exposure.
