We often associate content with written words. In the SEO (Search Engine Optimization) world, content goes beyond text on a website and can include various vehicles that deliver messaging.
Examples of Engaging Content for SEO Content Marketing
- Images
- Videos
- Infographics
- Case studies
- White papers
- Customer reviews
- Interactive elements
- Webinars
- Podcast
What is SEO Content Marketing?
SEO content marketing is a proactive digital marketing strategy that creates authoritative and engaging content to answer questions or solve a common dilemma.
Why is SEO Content Marketing Important?
To make SEO application successful, having relevant and insightful content is vital to a website’s long-term growth and visibility because content is a critical success driver for digital marketing. Good content is the groundwork for SEO, as it drives link building, social media marketing, and conversion rate. If there is one thing you can do right now to get better SEO results, it would be to create compelling content. Let’s discuss the fundamentals of SEO content marketing.
7 Fundamentals of SEO Content Marketing
#1. Create Content Around SEO Content Marketing Goals
Build content around marketing goals, and consider what actions visitors should take after browsing a landing page. Focus on creating content that provides an optimal user experience.
Examples of How to Create Content around Marketing Goals
Example 1:
Create content that encourages user interaction by building an interactive product learning page for consumer education.
Example 2:
Record a short show-and-tell video or create a photo gallery to showcase products or services.
Example 3:
Create a call-to-action to encourage email sign-ups.
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#2. Mix up Content Ideas to Improve Visitor Engagement
Upgrading the visual content on a website is a quick way to improve user experience and engagement. Try the following content ideas to boost visitor engagement.
15 types of Content Ideas to Engage Visitor Interest
- Easy-to-understand infographics
- Statistical charts
- Visually appealing photos
- Animated GIFs
- Attention-grabbing memes
- “How-to” or “show-and-tell” videos
- Interactive apps
- Contest with rewards
- Polls
- Case studies with plenty of good examples
- Marketing materials such as white papers or ebooks
- User opinion surveys or questionnaires
- Podcasts
- Webinars
- Call-to-action elements
Leverage design tools like Adobe Creative Cloud apps to quickly retouch photos, put together videos, create infographics, and get access to Adobe’s premium stock photo library.
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#3. Create Original Content to Improve SEO Content Marketing
What makes a website impressionable? Content quality influences visitors’ decision to continue browsing and become a potential customer or leave the website. Make a solid first impression by delivering original, informative, and helpful content.
2 Tips on Writing Original Content that Improves SEO
Tip 1:
Stay away from plagiarism because it can be penalized by Google search algorithm and triggers potential copyright infringement issues. When Google discredits a website, it will have a challenging time recuperating. It’s simply not worth it.
Tip 2:
Increase visitor engagement with thought-provoking original content ideas. Make call-to-actions stand out with creative visuals. Inspire visitors to think further and beyond the context of the content.
#4. Simplify SEO Content Marketing
Word choice, landing page format, and design matter in content presentation. Visitors have less patience when browsing a webpage that’s difficult to read or visually unappealing. Bounce rate (visitors leaving the website without taking action) increases when landing page content is monotonous or challenging to navigate.
Here are a few tips to quickly enhance content readability while scaling SEO ranking.
5 Quick Ways to Simplify SEO Content Marketing
- Avoid excessive jargon, and always include explanations when using industry-specific terminologies.
- Use H1, H2, and H3 headings to make content easier to skim. Learn more about how to use H headings and implement technical SEO Content strategies to improve SEO.
- Break long blocks of text into paragraphs.
- Incorporate bullet points for better organization.
- Include adequate white space for visual separation.
#5. Optimize SEO Content Marketing with Keyword Research
Visitor demographics from Google Analytics reports can reveal a great deal about a website’s traffic. Pay attention to the analytics data and examine how existing customers and prospects navigate your website. Learn more about SEO link building and how to increase backlinks while boosting website domain authority organically.
Also, use keyword research tools like Semrush to uncover the most lucrative keywords visitors use to look up products or services related to your business online.
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#6. Build Brand Awareness with Social Media Content Sharing
Compelling content also improves brand-building efforts. Utilize social media platforms to promote website content and increase brand awareness. Encourage visitors to respond to call-to-actions such as “like,” “share,” “buy now,” or “sign up.”
Learn more in our complete social media strategy guide.
Make the content-sharing experience quick and easy for visitors. Add one-click share buttons on your website to encourage social media interactions. Take advantage of social media tools like Hootsuite to better manage and schedule social posts across multiple platforms and boost your brand’s social media presence.
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#7. Keep Your Website Content Up-to-Date to Improve SEO Content Marketing
Keep your website content up-to-date, but refrain from using filler content for the sake of putting out something new. Low-quality content hurts SEO ranking. Instead, start an SEO editorial calendar to help you create meaningful and engaging content on a regular basis.
Learn more about creating an SEO editorial calendar with impactful SEO content marketing strategy.
SEO Content Marketing Success Requires a Consistent and Steady Progress
SEO success is built on long-term effort. There is no fast track to guarantee overnight fame. Keep up with good content optimization practices, and you will find the best path forward for your online business.
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