We covered a list of essential content marketing strategies. Now let’s discuss more technical SEO content strategies to improve organic website ranking. The goal is strategically market content to rank top positions in search engines.
Top 6 Essential Technical SEO Content Marketing Strategies to Increase Organic Website Keyword Ranking
#1. Optimize SEO Content Marketing with Advanced SEO Keyword Research
Ranking for relevant keywords significantly increases SEO content optimization success. Search engines like Google index a website and pick up keywords within the content. Google then stores the data in its data centers. When someone searches for a specific keyword related to the relevant content, Google determines how a website should rank in search results pertaining to the keyword or phrase.
The Best Advanced SEO Keyword Research Tool to Improve SEO Content Marketing
Consequently, it is vital to do proper keyword research. Keyword-optimized content will bring more online traffic to a website organically. This is when you can capitalize on high search volume keywords with advanced keyword research tools like Semrush and identify the exact words or phrases prospects use to look for your products and services through search engines.
#2. Present Accurate Data in the Content Improves SEO
Authoritative content based on accurate information delivers credibility because credible research builds trust and establishes authority. It is a good idea to organize quantitative content into one-glance visual presentations. When you have a large amount of statistical data, present them in an easy-to-read visual format using infographics and charts.
#3. Avoid Google Penalties in SEO Content Marketing
Creating great content is a time-consuming process, especially when you are trying to stay original and informative. Taking shortcuts can lead to negative SEO consequences.
Google Penalizes Plagiarism and Spams
So what happens when websites plagiarize or get involved in scam tactics like keyword spamming? Google will penalize these websites and cause them to lose traffic and keyword rankings overnight. Learn more about Google algorithm updates and how to avoid Google penalties.
Publish Original Content
Conducting proper research and publishing original and informative content on a website is imperative. Give credit when quoting research materials from other sources. Lastly, avoid shady tactics in SEO practice that jeopardizes your website’s ranking.
Shady Tactics to Avoid in SEO Content Marketing Practice
- Filling a webpage with irrelevant spam.
- Translate content from other websites and claims them as your own.
- Use program-generated content with little value.
- Participating in link farming schemes.
- Hidden links, invisible text, or irrelevant keyword spam.
- Cloaking and content scraping.
- Creating harmful viruses, trojans, or other malicious behaviors on webpages.
Here is the full list of violations from Google Search Essentials (formerly known as Google Webmaster Guidelines).
Watch a Message from Google Explaining Webspam Content Violations
#4. Mind the Meta Descriptions for Better SEO Content Marketing
A meta description is the text within a meta tag describing a specific webpage. Meta tags are HTML codes within webpages that describe the content of that page. They reside in thesection of a webpage.
Recommended Meta Description Length
It is recommended that the meta description is within 155 characters or less. Keep meta descriptions short and to the point. Staying within the word count limit avoids meta descriptions getting cut off with “…” on search results pages.
Learn more about how to write fully SEO-optimized meta descriptions.
Example of a Meta Tag
This is a meta tag:
<meta name=" description" content=" Awesome Description Here, try to use 155 characters or less">How to Write a Good Meta Description for SEO Content Marketing
A good meta description gives visitors an overview of a landing page. In addition, it improves the click-through rate of a webpage when the meta description is a well-written snippet that piques visitor interest.
Top 3 Criteria of a Well-Written Meta Description
- Make the meta descriptions stand out by focusing on creativity and user experience.
- Include a call-to-action in the meta description that intrigues visitors to click the link and find out more.
- Improve SEO efforts by incorporating optimized keywords in the meta description.
Meta Tags as an Essential Part of SEO Content Marketing
As SEO practice evolves, Meta tag plays a more minor role in terms of keyword ranking. However, it needs to be there to provide accurate webpage descriptions. Meta title and description are still an essential part of user experience for search queries.
#5. Keyword Optimize H1, H2, and H3 Headings for SEO Content Marketing
Another on-page optimization element that lives in thesection of a webpage is the “H” heading. H1, H2, H3 are short for Heading 1, Heading 2, and Heading 3 respectively. They are HTML codes that determine the hierarchy of titles and sub-titles in the content.
For example, the webpage title will be an H1, the sub-title will be an H2, and any smaller subheading will be an H3.
Examples of H1 and H2 Headings
<head>
<h1>Create an Awesome Webpage Title Here</h1>
<h2>Here is a Subheading for Paragraphs</h2>
h3>Smaller Subheadings to Further Structure Content</h3>Keyword-Optimizing H1, H2, and H3 Headings Improve SEO Marketing
Headings make content easy to digest and skim. It also helps search engines to perform better crawling, indexing, and ranking of content. Keyword-optimized H1, H2, and H3 headings are prime SEO opportunities that improve the search ranking of webpages. Include keywords in headings to help search engines identify and categorize content within a landing page so it receives better SEO results. However, don’t go overboard and keyword-stuff the headings because that adversely affects user experience.
How to Use H Headings to Improve SEO Content
H1: Main Heading
H1 heading is typically used for the webpage title. A good SEO practice is to have one main header per page. If you split a piece of content into multiple webpages, you can apply H1 to every page title.
H2: Subheadings
H2 is used for section headings. Unlike H1, you can use H2 abundantly to separate paragraphs and content sections.
H3: Smaller Subheadings
H3 is considered a sub-subheading used to improve the readability of content. Many marketers debate that anything beyond an H2 has little effect on SEO. We agree to put more emphasis on the H1 and H2s, while using the H3s to organize, layer, and structure more complex content.
#6. Understand Query Deserved Freshness (QDF) to Boost SEO Content Marketing
Here is something interesting from Google. Whenever a topic suddenly becomes popular in search, Google bots will crawl the latest updates and temporarily boost it in search results. This is called the Query Deserved Freshness algorithm. It can create a short-term opportunity to get a website noticed and potentially push the content to go viral.
Stay Proactive with Query Deserved Freshness
Take advantage of Query Deserved Freshness by staying on top of your business vertical’s breaking news and taking the lead to share credible new information. This works well when the breaking-news content closely matches the user search query intent. Having a higher domain authority will also rank a website in top positions in the QDF search results.
