Search Engine Optimization or SEO link building is integral to Google’s algorithm to determine website keyword ranking. Link building refers to how a website creates relevant internal links and earns authoritative external backlinks.
What are Internal Links in SEO?
Internal links are hyperlinks pointing to additional content in the same website, passing along “link juice” or link equity from one webpage to another. Internal link building establishes website architecture and improves SEO keyword ranking.
What are Backlinks in SEO?
External links or backlinks are hyperlinks from other relevant websites pointing back to yours. Securing authoritative backlinks means your content has significant value that can set, reflect, or influence industry trends.
What is SEO Link Building?
Relevant external links (from other websites) pointing back to your website tell search engines like Google that your site has authority. The more quality backlinks refer to your content, the more potential the website has to rank higher in keyword search results. Plus, you receive referral traffic as a bonus.
Why is SEO Link Building Important?
When relevant websites in the same industry consider your content authoritative and reference them with a backlink, you gain authority in search ranking. In turn, the targeted keywords on these webpages rank higher in organic search queries.
Effective Link Building Improves SEO
Link building is one of the most time-consuming yet critical strategies to master in SEO. With proper planning and the right approach, link building can effectively boost a website’s keyword ranking over time.
Why is SEO Link Building a Critical Long-Term Digital Marketing Strategy?
Long-term SEO link building improves keyword rankings, brand authority, search visibility, and boosts content quality. It is an essential digital marketing strategy for long-term SEO growth as it organically earnings link referrals from relevant websites over time. Additionally, link building allows search engines to discover new webpages and gives a vote of confidence to the webpage being referenced.
SEO Link Building and Search Engines
So, what does Google consider quality links? The process of identifying quality links starts with webpage indexing. Google sends out spider bots to crawl the web. As a result, new webpages are regularly being discovered and ranked based on their relevance to the searched keywords.
How Google Measures Link Quality
Next, Google determines a webpage’s relevance to keywords with two crucial factors – quality content and backlinks, which should be a website’s core focus to create natural links.
How Search Engines Determine SEO Link Values
- Quality Content: Whether or not the webpage receiving the backlink contains relevant, authoritative, and original content. Learn more about SEO content marketing.
- Quality Backlinks: The number of quality external backlinks pointing to a webpage. Externally backlinks should be organically earned.
Internal and External SEO Link Building Are Equally Important
Both internal and external link building are equally important to SEO success because links pass the vote of confidence from one page to the next. This indicates to Google that a relevant webpage related to a keyword should be indexed.
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