Effective content optimization strategies help structure information on a website in a search engine friendly way. Content is a top SEO ranking factor determining how much exposure a website receives. That is why search engine optimization is a crucial step for viral content. Let’s discuss how to increase organic website traffic by creating top-searched viral content through SEO content marketing strategies.
Learn more about top SEO content marketing strategies and how to rank top positions in organic search results.
Top 4 SEO Content Marketing Strategies for Viral Content
#1. Identify a Trending Topic to Kick Start SEO Content Marketing
Regardless of a website’s vertical, you can always find trending topics around a niche. Leverage Google Trends and Buzzsumo to research hot topics, create trending content, and share them on social media.
How to Do Google Trends Topic Research
Head over to Google Trends and search for topics related to a business category.
What Can You Uncover with Google Trends?
- Trending topics over time by search popularity on Google.
- Trending topics by geography.
- Other related trending topics to expand the research.
How to Do Buzzsumo Trending Topic Research
Head over to Buzzsumo and search for topics related to a business vertical.
What Can You Uncover with Buzzsumo?
- Top websites with the most social media engagement related to a topic.
- Content titles with the highest social media engagement.
- Breakdown of which social media platform receives the most user engagement by the topic title.
2. Keyword Optimize Landing Pages for SEO Content Marketing
Once you have nailed down a trending topic, use SEO keyword research to improve content ranking. SEO keyword research identifies what words or phrases visitors use to look up a website and is critical in connecting content with user search queries.
SEO Keyword Research Improves Content Visibility
When keywords are optimized within a landing page, the page’s visibility improves in search engines like Google. So you can target the right type of visitors – those within your ICP (Ideal Customer Profile) who are actively searching for content similar to what you offer.
Learn more about SEO keyword research strategies.
Make Content 10 Times Better with SEO Keyword Research
While maximizing keyword searchability for search engines is essential, high-quality content focusing on user experience is the best way to optimize a website for quality traffic. Semrush, one of the most authoritative SEO tools, has a video on making content ten times greater than your competitors.
Top 3 Criteria of Good Content Marketing
- Good content marketing creates a great user experience on every device type.
- Good content marketing solves a problem or answers a question.
- Great content generates an emotional response of awe, surprise, joy, anticipation, or admiration.
Top 2 Benefits of Semrush SEO Keyword Research Tool to Create Viral Content
Benefit 1: Competitor SEO Keyword Analysis
Competitor keyword analysis reveals what keywords your top competitors are trying to rank for. Advanced keyword research tools like Semrush can generate a list of keywords your competitors are ranking for and reveal their complete backlink profile. Knowing where you stand helps keyword planning and sets attainable SEO goals.
Benefit 2: SEO Keyword Difficulty Ranking
The keyword difficulty function measures a webpage’s competitiveness and difficulty level to rank high for specific keywords. Semrush keyword research can quickly identify and recommend less competitive long-tail keywords (keyword-containing search phrases) to rank a website organically for top positions in search results.
#3. Leverage SEO Content Marketing with Social Media
Search-optimized content has all the right components to match popular user search queries. So that a website can increase search visibility, grow its organic traffic quickly, and improve its opportunity to go viral.
SEO Optimized Content is More Likely to Go Viral
SEO and effective social media marketing strategies also go hand in hand. Fully optimized content is more likely to go viral on social media as it maximizes exposure with the right keywords. Use social media platforms and leverage social media marketing tools to gain insight into what types of content perform best on a website and which topics have the highest search volume.
Top 6 Social Media Platforms for Content to Go Viral
- Tiktok
- X (formerly known as Twitter)
Leverage Social Media Tools to Make Content Go Viral
Social media tools automate and streamline content sharing. To maximize social media exposure and get valuable visitor demographic insights, incorporate Hootsuite into your social media strategy.
Best Social Media Tools to Create Viral Content
Hootsuite
Hootsuite organizes, tracks, and schedules posts across multiple social media platforms. You can uncover valuable visitor insights with Hootsuite’s analytics function and utilize the demographics data to cater content to a target audience, increasing the opportunity of a viral social media post.
Social Snap
Social Snap is a free WordPress plug-in toggles social media sharing buttons on a website’s landing pages. This tool lets visitors share content from a website to their social networks in one click, making it easy to increase social media exposure.
#4. Take Advantage of Google’s Query Deserved Freshness (QDF) SEO Algorithm
Google has a search algorithm called Query Deserved Freshness (QDF). QDF recognizes a trending topic and automatically crawls and indexes the latest updates around the subject while temporarily boosting related webpages in search results. The more domain authority a website has, the higher chance the website sharing a trending topic gets pushed to Google’s top search results. Query Deserved Freshness creates a unique short-term opportunity for websites to ride the trend and have their content go viral.
Learn more about technical SEO content marketing strategies.
