What is SEO?
SEO, or Search Engine Optimization, is the strategy of gaining “organic” or natural rankings for search queries related to a website in search engines like Google and Bing. When SEO is done correctly, webpage ranking increases in search results and drives more potential demand to a website over time. Best of all, SEO brings free traffic to a website, so it works effectively even with a limited budget.
What is SEO in Marketing?
Properly implemented SEO or search engine optimization strategy brings free traffic to a website. More importantly, SEO marketing improves search visibility and keyword ranking related to a product or service, significantly lowering the cost of customer acquisition in the long run. Over time, a website can consistently receive organic traffic through a broad category of keywords, boosting online demand and visibility.
What are Examples of SEO Marketing?
Here are two examples of how different businesses can successfully implement SEO marketing through SEO keyword research strategy.
Example 1: B2C (Business-to-Consumer) SEO Marketing Strategy
For B2C (Business-to-Consumer) businesses, focus SEO marketing on winning keywords that describe the product or service well while highlighting its unique proposition. Incorporate these keywords when creating messaging on the product or service pages to rank for targeted keywords that increase the probability of a sale.
Example 2: B2B (Business-to-Business) SEO Marketing Strategy
For B2B (Business-to-Business) businesses, focus SEO marketing efforts on ranking keywords related to product or service features, competitive advantages, and benefits to drive call-to-actions from visitors. The goal is to have potential prospects take the next step by filling out a contact or demo form to create qualified leads.
How Do I Start SEO Marketing Step By Step?
SEO marketing is a long-term digital marketing strategy. SEO content marketing, keyword research, and link building are all critical components of successful SEO marketing. A great place to start is to create insightful content that answers a frequently asked question or solves a common problem specific to your business niche. Then make the content discoverable by strategically implementing relevant keywords while building proper internal “link juice” and external backlinks.
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