What is Google E-E-A-T?
Google E-E-A-T is Google’s latest search algorithm to determine content quality and authority. Google search algorithms are derived from meticulous calibrations based on extensive user behavior analysis. They are used to filter out irrelevant information and rank the best-matched webpage to the specific query. The goal is to depict the meaning behind the searched terms accurately.
What Does Google E-E-A-T Stand For?
Google E-E-A-T stands for the following:
Why is Google E-E-A-T Important for SEO Marketing?
Following Google E-E-A-T guidelines increases a website’s ranking in search results. Apply the following tips to improve the credibility and authority of your website to drive more website traffic, leads, and sales.
Google E-E-A-T Guidelines to Increase Website Search Ranking
How to Update and Build Website Content for Google E-E-A-T
The First E in Google E-E-A-T: Experience
Experience and deep knowledge of a topic translate to more accurate, value-added information output.
How to Demonstrate Experience in Content
For example, those looking for information on a new video game would look for content created by an experienced gamer who is able to demonstrate to an audience what the game is like, how to play it, and what you need to know to start playing.
The Second E in Google E-E-A-T: Expertise
Similar to experience, someone showing expertise on a topic means having working knowledge in the field and having studied the subject extensively. Accuracy of the content and helpful advice indicate the level of expertise the creator or author has.
How to Demonstrate Expertise in Content
For example, if you are looking for advice on how to fix your ceiling light, seeking advice from content created by a qualified electrician is the best approach. An electrician who is an expert on the subject has the knowledge and skills necessary to provide sound advice.
The A in Google E-E-A-T: Authoritativeness
A website that provides accurate, trustworthy, and fact-checked information consistently over time garners authority.
How to Demonstrate Authoritativeness in Content
For example, the official government website handling passport matters is a trusted source for information about passport renewal. This is because the authorized agency is responsible for issuing passports, and its website delivers accurate and up-to-date information about the process.
The T in Google E-E-A-T: Trust
There are many aspects of Trust, some of which are not captured by Experience, Expertise, and Authoritativeness. Google’s Trust assessment will also review customer service information for online stores or peer-reviewed publications for academic authors. If a webpage is deemed untrustworthy for any reason, Google will rate the website with a low E-E-A-T score.
How to Demonstrate Trust in Content
Top 4 Rules Google Uses to Determine the Trustworthiness of a Website
Google applies extensive measures to determine if a website and its content are trustworthy.Rule #1. How the Website Presents Itself
The “about us” page on a website is a starting point. Google considers this information as part of its rule brick to determine if a website and its creator deliver trustworthy content.Rule #2. What Others Say About the Website
Google looks for independent reviews, references, news articles, and other sources of credible information about the website, such as the following.How Google Determines Website Content Trustworthiness
Rule #3. What is Visible on the Webpage, Including the Main Content, Reviews, and Comments
For some webpages, the experience level and expertise may be easily recognizable from the main content. For example, you may be able to tell that someone is an expert in hair styling by watching a video of them in action styling someone’s hair and reading the comments because commenters often highlight expertise or lack thereof.
Rule #4. Conflict of interest
Google identifies whether a website is a trustworthy source by citing conflict of interest. For example, authentic product reviews by customers who bought the product and shared their experiences can be a tell-tale sign that the business is reputable. However, due to conflict of interest, vague reviews by the product manufacturer or reviews from an influencer paid to promote the product are ranked as untrustworthy.
Learn more about Google’s critical algorithm updates – Google RankBrain and Google milestone algorithm updates.
Continue the Learning Journey with Amppfy
Amppfy’s digital marketing resource library is beginner-friendly, and zero technical or marketing experience is required to get started. Learn how to create a practical, actionable, and programmatic digital marketing playbook for any business website, e-commerce store, or content platform. Leverage effective SEO, SEM, and social media strategies to boost brand authority, increase online visibility, and generate quality demand.
Follow us on LinkedIn, Facebook, Instagram, and YouTube to stay updated on the latest marketing news, strategies, and free content.
Get Started with Free Generative AI Marketing Tools
- 100% Free
- No Account Required
- Available 24/7