Essential Tools to Kick Start Your Business

Business tools built for start-ups and small businesses to grow online and improve operations from accounting to planning a business.

Featured AI Marketing Tools to Help You Accelerate Marketing

Business Tools

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$0 Start for Free

Best for text generation, grammar, and sentence improvement structure.

Sign up on Grammarly’s website.

Grammarly Product Details
  • Get real-time grammar and spelling correction online, through a browser extension, and on word document
  • Help guide the tone and voice of the content
  • Provides explanation on why words or phrases need to be changed
  • Improve writing over time with suggested grammar and punctuation changes
Pros
  • Free to start.
  • Automatically detect grammar errors and provide suggestions to resolve them.
  • Suggest appropriate words and phrases that improve the impact of a sentence.
  • Easily view synonyms to change vocabulary variation.
Cons
  • Challenge to recognize industry jargon and technical terms. Improvements are made through Grammarly’s generative AI assistance
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Microsoft Office Home and Business 2021

$219 One Time Purchase

Microsoft Office Home and Business 2021 Product Details
  • One-time purchase for 1 PC or Mac
  • Classic 2021 versions of Word, Excel, PowerPoint, and Outlook
  • Microsoft support included for 60 days at no extra cost
  • Licensed for home use
Pros

For families and small businesses who want classic Office apps and email installed on one PC or Mac for use at home or work.

Cons

Does not include Microsoft 365 subscription that unlocks premium features in Word, Excel, PowerPOint, Outlook, OneDrive, and more.

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$54.99 / Month

Annual Contract

Best for Creatives, Photography, Design, Video.

Sign up on Adobe’s website.

Adobe Product Details
  • All-in-one creative suite of photography, video, design, and user experience tools.
  • Help businesses create, source, and publish content across devices.
  • Desktop and cloud applications such as Adobe Photoshop, InDesign, Premiere Rush, Illustrator, and much more.
  • Access to Adobe stock images, videos, and audio files.
Pros
  • Because the software is cloud-based, you will always receive the latest updated version at no additional cost.
  • One low monthly price to use 20+ Creative Cloud apps.
  • Adobe Creative Suite is the industry-standard design application bundle for graphics, visuals, and videography.
Cons
  • Require a significant learning curve to become an expert user of products like Photoshop, Illustrator, and Premiere Pro.
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Starting at $20 / Month

Best for WordPress hosting.

Sign up on WPEngine’s website.

WPEngine Product Details
  • A fully managed web hosting service designed for WordPress.
  • More than 1.5 million websites are hosted through WPEngine.
  • Peace of mind with tech stacks, server security, updates, or server-side optimizations. WPEngine takes care of them.
  • The latest and fastest technology to deliver seamless, high-performance digital experiences.
  • WPEngine is constantly investing in rendering the best possible secure environment for all businesses online.
Pros
  • 100% focused on WordPress.
  • Quality 24/7/365 customer support.
  • Automatic WordPress and PHP updates.
  • Free CDN (Content Delivery Network.)
  • Free SSL (Secure Sockets Layer) certificates.
  • Integrated web speed performance tools.
  • Uptime protection.
  • Automated daily backups.
  • Development, staging, and production environments.
  • Managed core updates and patches.
  • Threat detection and blocking.
  • Disaster recovery.
Cons
  • Provide managed web hosting service only.
  • Do not provide domain name registration service.
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Starting at $12 Annually

Best for domain name registrar.

Sign up on Squarespace’s website.

Squarespace Product Details
  • Free WHOIS Privacy, SSL, and Premium DNS included
  • Offers complete and transparent pricing
  • Google Domain is transferring to Squarespace
  • Free SSL/TLS certificate
  • Get email forwarding at no extra cost
  • ICANN-accredited registrar
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$249 Liftime Access

Best for WordPress templates.

Sign up on Elegant Theme’s website.

Elegant Themes Product Details
  • A complete design framework that enables design and customization for every part of a website from the ground up.
  • Complete control over everything web design related, down to the finest detail, to create the perfect website.
  • Divi website builder is easy to start for beginners.
  • Divi includes advanced design system that has the ability to scale large projects and design website workflows to the next level.
Pros
  • 2,000+ pre-made designs.
  • 200+ full website design packs.
  • Complete design control over every web design element through the drag-and-drop visual builder.
  • Responsive editing.
  • Quick page creation.
  • History, autosaves, and browser backups.
  • Access hundreds of Divi extensions.
  • 24/7 support.
Cons
  • Advance customizations require web developers help

SEO Marketing

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$108.33 / Month

Best for SEO Marketing.

Sign up on Semrush’s website.

Semrush Product Details
  • Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
  • Audit webpages and suggest ideas to improve landing page health and SEO performance.
  • Optimize a website for local searches to increase local customer traffic.
  • Track daily changes of keywords important to marketing.
  • Find unexploited opportunities to strengthen website backlink profile.
  • Uncover all the keywords and content in competitors’ SEO strategies.
Pros
  • Track hundreds of relevant keywords and their Google rankings on a daily basis.
  • Easily research keywords that have search volume relevant to any blog or website.
  • Page-by-page SEO analysis to consistently improve organic SEO rankings.
Cons
  • Does not include social media analytics

SEM Marketing

Social Media Marketing

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$99 / Month

Best for Social Media Marketing.

Sign up on Hootsuite’s website.

Hootsuite Product Details
  • Managed your social media accounts all in one place
  • Create and schedule posts across all social media platforms
  • Easily plan upcoming campaigns
  • Stay on top on incoming message from all the social platforms
  • Analyze your results and measure your social media engagement across all platforms
Pros
  • Schedule marketing posts from a conveniently managed platform across Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Analyze social post engagements through one dashboard.
  • Ability to plan ahead for any upcoming marketing campaign.
Cons
  • API integration with LinkedIn does not allow you to use the @person tag

Email Marketing

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Starting at $0

Best for marketing automation and CRM.

Sign up on HubSpot’s website.

Hubspot Product Details
  • All-in-one CRM (Customer Relationship Management) for sales, marketing, and customer service
  • Attract leads through marketing with SEO, social media, live chat, video, and ad tracking.
  • Convert visitors into leads by personalizing landing pages, building forms quickly, executing email marketing campaigns, handling marketing automation, and more.
  • Translate data into strategies that move the needle with marketing analytics, slice and dice into custom objects, and bi-directional Salesforce integration.
Pros
  • Free to start up with up to 2,000 marketing contacts.
  • Simple to sophisticated marketing automation and orchestration scalable for any marketing team.
  • A plethora of integrations with other commonly used marketing technology stacks.
  • Excellent customer support from phone, email, and self-help documentation, to community support.
Cons
  • Can become overwhelming for startups with a variety of different sales and marketing tools Hubspot offers. The best approach is always to start small and simple first.
  • Limited flexibility and customizations for complex marketing use cases.

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