#1. Search Engine Optimization Converts Organic Visitors to Revenue
Digital marketing is an extension of traditional marketing. SEO (Search Engine Optimization) is a high-impact digital marketing strategy that accelerates and amplifies existing marketing efforts to reach revenue goals. SEO marketing is effective and cost-efficient in boosting long-term online visibility for business websites, e-commerce stores, and blogs, even with a minimal budget.
Search Engine Optimization Keyword Ranking Increases Online Traffic
Search engine optimization drives online visibility by increasing the ranking of critical keywords related to your business in search engines. Effective SEO strategies bring targeted organic traffic to a website naturally. As online traffic increases, the overall cost of customer acquisition should decrease. You are reducing the cost to convert a sale and, simultaneously, receiving more qualified business opportunities. It is a win-win.
Search Engine Optimization is a Long-Term Strategy for Lead Generation
Set realistic expectations and realize that SEO is a long-term game. Not every organic visitor will convert to a customer today, which is okay. Create other call-to-actions like newsletter sign-ups to nurture prospects with promotions and content that offer value over time. Doing so increases the likelihood of converting warm leads to new customers later down the line.
How to Rank Higher with SEO Keyword Strategy
Here are two examples of how different types of businesses can successfully rank for keywords with SEO in Google search.
Example 1: B2C (Business-to-Consumer) SEO Keyword Ranking Strategy
There is a real advantage in ranking for keywords in Google with SEO for B2C (Business-to-Consumer) businesses. Focus on winning keywords that describe the product or service well and highlight its value. Incorporate these keywords when creating your messaging on the product or service pages to rank for targeted keywords that increase the probability of a sale.
Example 2: B2B (Business-to-Business) SEO Keyword Ranking Strategy
For B2B (Business-to-Business) businesses, focus on ranking for keywords related to product or service features, competitive advantages, and benefits to drive call-to-actions from visitors. The goal is to have potential prospects take the next step by filling out a contact or demo form to create qualified leads.
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#2. Search Engine Optimization Helps You Win Against the Competition
The ultimate goal of SEO is to have a website appear in the top position of page one in Google search results for multiple targeted keywords. Website traffic will pour in once you have reached page one of organic search listings. Higher organic keyword ranking means a higher probability that a potential customer will choose your business over a competitor.
Write Compelling Titles and Meta Descriptions to Improve SEO
Writing compelling meta titles and meta descriptions helps you rise above the competition and win keyword rankings. The title and meta appear in search results as a short snippet or a “preview” of a webpage.
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How to Increase Landing Page Click-Through Rate with 2 Quick Changes in SEO
Here are two quick changes to improve click-through rates on the keywords you want to rank for.
- Optimize H1, H2, and H3 titles. Learn more about H headings and how to leverage technical SEO content marketing strategies to improve SEO.
- Use targeted keywords and phrases for every landing page’s meta description. Learn more about SEO keyword research and how to improve website keyword ranking.
Example of a Quick SEO Update to Increase Landing Page Click-Through Rate
For example, include keywords related to your product or service’s benefits in a landing page’s title and meta description to create a stronger call-to-action for potential customers. It will significantly increase the chance of a prospect clicking on your organic listing versus a competitor’s.
#3. Search Engine Optimization Reduces Overall Advertising Cost
Online advertising is a fast way to target a potential market based on demographics, psychographics, geographics, and behavioral criteria matching your business with ready-to-buy customers.
Depending on the industry, there will be competing advertisements for similar groups of audiences, driving up the CPC (Cost-Per-Click) or CPM (Cost-Per-Impression) of the advertising campaign. This type of competition usually results in significant budget exhaustion to create consistent demand for a business.
Increase SEO Organic Ranking to Decrease Advertising Cost
You can pay for prime spots for display advertisements and leverage SEM (Search Engine Marketing) strategies like running Google Ads to see instant traffic. However, adding SEO to the digital marketing equation makes a perceivable difference by improving organic keyword ranking that reduces advertising costs over time. Combining SEO and SEM strategies helps you achieve the same or better ad campaign results while keeping within a finite budget.
Example of How to Strategically Use SEO Marketing to Reduce Advertising Cost
For example, when you have a list of targeted keywords related to your business that rank high in Google’s organic search results, you no longer need to spend advertising dollars on these keywords. Instead, focus on capturing broader market shares and allocating the budget to win additional key phrases so you can expand to new markets.
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#4. Search Engine Optimization Builds Brand Awareness and Authority
SEO is an effective brand-building game changer. As part of a long-term digital marketing strategy, SEO increases brand awareness by helping visitors recognize your online presence. The key is to achieve consistency, variety, and quality in the keywords your business ranks for to build a strong brand image.
Search Engine Optimization Keyword Ranking
For all business types, whether B2C (business-to-consumer) or B2B (business-to-business), getting ranked for high-intent keywords will increase brand awareness and put your business at the forefront of ready-to-buy customers.
Leverage SEO Long-Tail Keywords
Long-tail keywords are lengthier keyword-containing search phrases. The more long-tail keywords with defined search parameters you can win, the better your grasp of consumer behavior and sentiment related to a niche market. This information is invaluable to improving both the product and service and being mission-driven in refining SEO strategies moving forward.
Strong Brand Awareness and Authority Create a Positive Impression for Recalling
Customers will better associate a brand with the product and services offered as you gain more authority in the market segment. It helps to reinforce a strong brand image to visitors and, at the same time, create a positive impression for recalling a brand.
#5. Search Engine Optimization Improves Social Media Marketing Efforts
Social media marketing is another vital part of an actionable digital marketing playbook, and it goes hand-in-hand with SEO. It is essential to nurture the organic visitors who land on a website because not every visitor becomes a customer right away. Social media marketing aims to enable additional call-to-actions by asking visitors to engage in your social media groups or sign up for email listings that can deliver more value to the prospects long term.
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SEO Builds the Foundation for Successful Social Media Marketing
SEO plays an integral role in boosting the success of social media marketing strategy by optimizing content and improving messaging effectiveness. Meaningful content delivering value is the number one factor that positively influences any digital marketing effort, including social media.
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SEO Optimized Content Improves Social Media Engagement
Creating valuable content means providing resourceful information that resonates with the audience by solving a problem, answering a question, or fulfilling a purpose. Optimizing content to increase social media engagement will improve search engine ranking over time as you build social media strategies around quality content. Social media marketing, coupled with insightful content, becomes more effective in nurturing existing audiences while increasing exposure to a broader network of potential customers.
SEO and Social Media Cross-Collaboration Creates a Solid Lead-Generation Strategy
The SEO and social media cross-collaboration make a solid strategy for cost-effective customer acquisition. Through search and social media marketing, aim to have your business show up whenever prospects are actively searching to drive more demand and generate more leads.
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