Here is a checklist to evaluate website content quality. It is important to ensure website content delivers value to keep visitors engaged so the overall SEO ranking will improve. Check your website content quality with the self-assessment questions below.
Website SEO Content Marketing Quality Assessment Checklist
- Is there sufficient long-form content on the website? Short content is less favored by Google.
- Is there authoritative and accurate research to back up the content? Content authority and accuracy improve SEO ranking.
- Is the website overly keyword-stuffed? We create content for people, not search engines. Visitors may turn away from less engaging content.
- How is the website’s SEO implementation? Notable things such as improperly executed optimization and meta title and meta description tags can become problematic for SEO ranking.
- Are there fillers or unintentional duplicate webpages? Google penalizes duplicate content.
- Is the bounce rate abnormally high? Bounce rate refers to visitors leaving a webpage without taking any action. Improve content quality to effectively reduce bounce rate.
- Is the website overfilled with ads? Google flags a landing page with an overwhelming number of ads as spammy.
- Is there a process to check copywriting before publishing? Too many misspelled words and poor grammar affects ranking. Grammarly is a free tool that catches more spelling and grammar errors than Word. Try Grammarly for free.
- Are there unattended broken links? Too many broken links or 404 pages on a website can negatively impact user experience.
- Does the website take too long to load? Perform frequent speed tests with Google PageSpeed Insights. Also, keep track of how your website loading speed changes over time within Google Analytics.
