SEM stands for search engine marketing. SEM is an effective digital marketing strategy of keyword bidding for paid advertising spaces on search engine result pages (SERPs). Relevant keywords and prime advertising real estate can effectively drive traffic to a website. Search engine marketing provides businesses with opportunities to gain exposure and be in front of ideal customers while capturing more addressable markets.
How SEM Marketing Works?
SEM, or search engine marketing, works by displaying paid ads on search engine result pages (SERPs) that target a curated audience group. Depending on the industry, the cost or pay-per-click (PPC) rate of keyword bidding can vary for an ad. Creating SEM marketing ads with benefit statements and clear call-to-actions is critical to increase engagement and drive visitors to a website.
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What is SEM in Marketing?
SEM, or search engine marketing, is one of the fastest ways to get businesses found online through search with an allotted marketing budget. For example, if a start-up wants to create brand awareness around a new product, SEM marketing can increase search traffic quickly with paid ads. Search engine marketing maximizes online exposure by strategically displaying ads to relevant target audiences.
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